Just my opinion......
I think that it is best for everyone if we use all communication possibilities and instruments that we can. I post up the lunch meets for Kentucky, on this forum, the Facebook page for the national and state MSTA, and also have begun using a meetup page. This is part of a discussion that occurred at the state directors and volunteers meeting at STAR. I made the point there, and I'll make it here, that if we hope to reach younger people as potential members, we must use social media. It is the way that more and more people are communicating with each other, everyday. If FB, or another medium, is not something you do, then it's still possible to find someone in the group that does. I think it a good idea to check with people locally to you and see if you can find someone that will help communicate club info using those possibilities. If we hope to attract new members, we have to go where the potential new members are.....more and more today that is on social media.
If we think of our members and potential member as our customers, then we should do all that we can to communicate with them. Most of the problems that people have with any business are either because of poor communication, or no communication. Our STAReview does an outstanding job of communicating about regional and national events, after the fact. It does an outstanding job of letting members know about future events of that type. But, being a national monthly newsmagazine it can't really do much in terms of publicizing or organizing local events. Word of mouth, local rider websites, Facebook, Yahoo groups, Meetup pages, Twitter, LinkedIn, etc. are all tools that can be used to communicate and organize locally. It's up to us to take advantage of those opportunities.
