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STAR 2018 Full survey results

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Ohiomsta:
Somehow it seems clear to me. When the tickets were $5 each and every member was mailed tickets the bike made money.
Then the tickets were raised to $8/$10 and no tickets were mailed to the members and 2 out of 3 years the bike looses money.

RichGrab:

--- Quote from: Patmo on July 19, 2018, 07:36:03 PM ---
--- Quote from: RichGrab on July 19, 2018, 07:33:43 PM ---
--- Quote from: Patmo on July 19, 2018, 06:36:17 PM ---

You presume wrong.. :) .  Aerostitch DONATES the certificate every year.  The tire set certificates are also donated.



--- End quote ---
OK, that is really good to know. I think I have the solution!!! We need to find a sponsor to donate the bike. Simple - right. 8) :trink39: :trink39: :clap: ;D

--- End quote ---


Anyone know of a slightly used BMW that is available?  LOL 😂

--- End quote ---
Now cut that out. After your posting the the numbers, makes me wonder if I need to change my by-line. :o ;) :-X

naustin:
Does the actual prize have to be a bike?   Instead, 1/2 the proceeds of the ticket sales could be used toward smaller (but still top shelf) prizes like tires, or gift certificates for helmets, gear, luggage, etc.  Maybe the club could buy discounted gift cards from a particular vendor in exchange for advertising in the STAReview. 


That way, the club could guaranty a 50% Profit every year, whether ticket sales are $5k or $25k and vary the number of prizes/winners accordingly.  More people win, and have more chances to win.


Frankly, I’d be just as happy to win set of tires for my bike, as I would winning a bike I might not love.  I barely have time to ride the bike I liked enough to buy!


Just ideas.  Not saying any is a magic bullet, or even a good idea.  Just ideas.

Brick:

--- Quote from: Patmo on July 19, 2018, 06:36:17 PM ---

You presume wrong.. :) .  Aerostitch DONATES the certificate every year.  The tire set certificates are also donated.


--- End quote ---

Hmmm... very interesting. During the 12 years I was involved with the HSTA/MSTA the early years Aerostich donated any riding suit... the later years in talking to Andy Goldfine he changed it to he donated 50% of any new suit. We the club paid the other 50%.
So it’s back to full donation... I like that.


Sent from my iPhone using Tapatalk

Patmo:

--- Quote from: Ohiomsta on July 19, 2018, 07:47:38 PM ---Somehow it seems clear to me. When the tickets were $5 each and every member was mailed tickets the bike made money.
Then the tickets were raised to $8/$10 and no tickets were mailed to the members and 2 out of 3 years the bike looses money.


--- End quote ---

The FIRST year, 2015, where the club went to exclusively on-ine for presale and didn’t mail out anything, we had 13,700 dollars in presale tickets and 1,900 at STAR. But the NEXT year it dipped to 7,500 and it’s gone down considerably over the last two years.

Your points are well taken though.  Online sales only doesn’t seem to be generating much enthusiasm.  Getting consistent physical mailed reminders that someone can touch, feel, and read seem to be far more effective.  For example...the “Save The Date” cards so many of us get for weddings and birthday party announcements.  We hang them on the refrigerator or by our desk and see them everyday, unlike an email that gets buried in a long list of saved ones.  When we got the tickets mailed out to us I would always put them with my other bills and buy them at the same time I was paying the other bills.  We don’t even need to actually send out tickets, with stubs for people to keep, we only need to send out an order form.  People can fill it out, send the bottom half back in, keep the top part for their records, and we can have the actual physical entires computer generated so that they match the ones sold at the event.  That way we aren’t printing up thousands of tickets that aren’t used, which cuts printing costs.


Sending out postcard “reminders” to encourage people to both purchase raffle tickets, and to attend STAR (put pictures of the bike and/or the STAR location on them) is something we can look at too.  Postcards are much less expensive to mail out, we can get bulk rates, and it can be easily automated so that it takes little or no labor on the part of anyone in the club to get them sent out.


There are lots of options and ways to do this.

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