Lots of companies have made a "go" of it and been successful despite the owner being less than savvy about certain business aspects. Andy designed, made, updated, and continues to make a good product. The good product has sold itself to a lot of people including myself. That doesn't make Andy Goldfine a marketing genius. I stopped by the Aerostich warehouse in Minnesota 3 years ago, walked in and around the showroom, and ultimately left with no one ever having spoken to me. If you're going to have a boutique (I feel like that applies with the relatively small market to whom he sells) retail outlet like that, everyone should be greeted.
Maybe Andy is getting older, wants to retire, and wants to pass the company on to someone else or a group of someone "elses". Perhaps this was him putting a finger in the water to see what interest exists. But without hearing that from himself, I guess we'll not know. Anyone here know Andy personally?