The link does take you back to the 2009 announcement, but from links I have seen elsewhere, it does appear that the successor to that company has closed down, and will now be sold off. Seems he was hoping to get some financing that would enable him to expand both here in the States and in Europe, but the deal fell through. They now have liabilities of over 20 million and have not been able to penetrate the market enough to gain the confidence of would be investors. I expect that Hero probably offered to help, but since they already had a 49% stake in the company, I also expect that Eric didn't want to give up majority control and turned that deal down. However, that's just speculation on my part.
I liked the bikes, but they really didn't seem to be competitive in the market niche they fit into. I'm afraid that lack of trust in the long term prospects for the company probably played a part in potential customers decision not to buy one of their products. Unfortunately, that lack of faith proved to be well founded.
Sorry to see them go.