I think there was an expectation (hope?) that others would blog on the site and would provide content in the form of ride reports, product reviews, etc. Frankly that just didn't happen and, in fact, that's the purpose largely served by THIS forum now.
I've been slowly transitioning ridemsta.com to more of a read-only website although it's still possible to comment there. For awhile (seems to come in waves???) there were MANY attempts to hack the site. We still block brute force logon attempts almost daily mostly from other countries, Russia, Germany and the Caribbean islands being the most common. At one point I deleted over 200 .ru (Russia) based user IDs. They can still read the website but can't post there. There may have been some legitimate users in the lot. If so, I'm sorry but I have to believe that most of them (many of which used American-sounding names but had .ru domains) were up to no good. I'm really not sure why they think there's something valuable there - it's not like we're Citi-bank or something. Maybe it's just attempts at cyber-vandalism. Ass-hats.