A couple more things, regarding keeping cost down.
Lunch ride - I'd agree with going back to having the lunch be optional, let those who want to attend pay the extra fee. Most I rode with usually attended, but it would be good to have that option.
breakfast - as we saw at Canaan Valley that was just too expensive, but as a regular STAR attendee and somebody who usually stays at places with a free breakfast (juice, coffee and cereal are enough for me, its what I eat home) I was a bit surprised to not hear anything at hotel check in, or when I went thru event registration. When I heard later what the costs were and the reason to not include it, I agreed entirely. I think we ate breakfast buffet the first day, then ate other items (from pastry to a more full breakfast) at the little cafe in the lobby area. While I enjoy a good breakfast occasionally, its not something I need to (or should) eat every day for several days straight.
Lastly, the free beverages and snacks sounded excellent, never seen that over the many STARs I attended. Many times the snacks at the welcome reception (if there were any) were gone quickly if not at the front of the line. But in Avon (2012) I remember they had a pile of sandwiches from the Subway in the Christie Lodge, and extras were even put out a couple other times. Its nice to not have to go out for every meal at an event, but I also know most hotels don't give out lots of free food, I've talked with somebody at work who organizes our conference for our software users and have heard how the food (breakfast, lunch and often a morning and afternoon snack) can really cost a lot.